TERRA & CO
Fractional Creative Director for Terra & Co., a premium Ayurvedic oral care brand. Hands-on across graphic design, email marketing, social media direction, video production, and shoot creative, while reworking the brand manifesto and concepting influencer PR packaging.
Audited the existing email design system and rebuilt it to match the brand's premium positioning. Rewrote the copy and redesigned the layouts. Then documented the standards so the in-house team could execute consistently going forward.
Email Creative Direction
Social Creative Direction
Full creative ownership from strategy to design. Each carousel was concepted, written, and built to serve a specific role in the brand’s content funnel.
PR Box & Gifting Experience
Concepted and designed an influencer gifting experience built around the brand's Ayurvedic ritual identity. The box features embossed illustrations, day and night mantras, and intentional product placement. Designed to feel like an unboxing, not just a package. Currently in production.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Audited existing brand assets and design history to refine the copy, color palette, and overall brand ethos — then redesigned the manifesto document from the ground up.
Led the full creative process from concept to final cut. Wrote the concept sheets, directed the shoots, and guided the editing team through post production to ensure every reel landed on brand.